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How can an entrepreneur or small business to differentiate their products or services from all others? After setting your destination and determine your marketing message, what else can you do to stand out of thousands (even hundreds of thousands) of websites that offer a similar product or service? We all know that we have to offer to their customers and potential customers multiple ways to communicate with you. It can provide a contact form, 800 # and your contact base for those wishing to call, email, fax or even send message .. And if you could easily offer their customers a way to chat with you online? Online help can be the perfect tool for customer service to help you keep your customers and clients to your website long enough to answer his call to action. Why not try? It’s free (or $ 20 for the software installed by a professional).

Open-Source Live Help Software – Free and easy installation

Most of you already use open source software like WordPress or Joomla, but if you do not study online help software, which may not be familiar with Crafty Syntax Live Help. Like any other open source software, Crafty Syntax Live Help (CSLH) is free to use and is not really that difficult to install. Although talks on the main page is “programmed in PHP with MySQL database, do not be intimidated. WordPress is programmed in PHP and SQL used too and is the most popular software links available at present.

Most hosting providers offer a web control panel like cPanel. If you have access to cPanel, you may have access to Fantastico De Luxe, which makes installing programs like WordPress and Help Crafty Syntax Live is easy to install. You will be asked some simple questions. Keep track of your answers and should be good to go. Crafty Syntax has a video tutorial on their site that guides you through the process. (As always, backup your site before installing new software.)

Why More Live Help?

So why would you want to add live help to your website? As I said before, it is important to distinguish themselves. If you do not want to compete on price, you must find a way to add value. Add live help to provide that something extra. Maybe you have a product or service to the need to promote or support. Why not be available to speak to live in the first place? Online support can be particularly useful for sales of consultation in which you want to check the potential customer through the process of making a purchase decision.

After you install the online help, you connect with. You can even create other “operators”. If you do not want to talk, do not connect and your visitors will be invited to leave a message. Remember to donate to Crafty syntax if you can. Astute syntax even install their software for you for as little as $ 20.

Are you using the live help on your site? Could you advise others to use it? What other suggestions and ideas you can share the different ways we can stand out from the rest?